And guess what? These types of campaigns are very tricky. They can either generate fantastic results are blow up in your face. Location targeting? Does that really work? And why on earth would I want to use that? Because location-based searches are growing at insane rates. Image Source. When you analyze this statistical fact, what do you notice?
Targeting the right locations for your business
About International Location Targeting
To reduce the guesswork involved in buying ads abroad, try targeting your Facebook ads to multiple countries. Our system will deliver ads to the countries with the best cost per action, giving you useful insights into which ads work where. If you use Ads Manager , look for Audience on Ad Set , the level that appears after you've chosen your objective locations targeting is available for most objectives. In Ads Manager , you can also select Browse to open a drop-down menu of regions and countries. Get resources and support for your business. Learn more.
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It is the best way to regionally direct your message, and can be a powerful tool to maximize your ad efficacy. Sounds great, right? It can really drive up the cost of your campaign. Before you spend your money, you need to be sure geo-targeting is right for you. How do you know? The short answer is it depends. The long answer is we can help you figure it out, right now. Geo-targeting is marketing to a set of specific users based on their location.
Unless you have plans for world domination, your pay-per-click ads don't need to be seen by everyone on the planet. This is where geotargeting comes in. Geotargeting, or local PPC , is an AdWords feature that lets you target your ads to only appear to customers in a certain location, or set of locations, that you specify. For businesses that rely on foot traffic like restaurants , proximity like used car dealerships by city , and deliveries like an e-store that ships to certain countries but not others , geotargeting is an absolute no-brainer. In other words, geotargeting is essential if you want to make the most efficient use of your limited advertising spend.