A campanha foi apresentada como um reality show, com registros reais do cotidiano de cada uma em seus perfis nas redes sociais marinaapeixoto e xbananax e nos canais da marca. Ele retarda a contagem regressiva. Ela interrompe e adianta. E se uma simples corrida de aplicativo virasse um test drive em um super carro? No stand existiam duas filas, bastava pegar uma delas e entrar em uma cabine. Convidamos os seguidores da marca a compartilhar imagens ao lado de seus amores.
We understand where to find the most meaningful media using our unique Mx system. We build a Media Experience Mx that connects a client with their target audience — in the context of where they are, through the content they pay attention to. The Mx System creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences. Part of Havas Group , Havas Media operates in over countries and services its clients through a portfolio of specialist teams that span media, strategy, digital, data consulting, programmatic buying, performance marketing, mobile, out of home and geolocal, social media, experiential, entertainment and sport.
Havas Media Group Launches New Social Equity Private Marketplace
We are a new type of agency, created to promote digital acceleration and transformation. We are agile and able to adapt quickly to change. We know that brands need a new approach to dealing with disruption. We fuse data, media and technology to transform businesses before they become stale. We put our clients at the heart of our business so we can move forward together.
Republica Havas is a leading creative, media, and communications agency that builds meaningful relationships between people and brands across cultures, traditions, and languages. As a strategy-driven agency, we dive deep into our clients' businesses to tackle challenges and unlock growth opportunities. We passionately share their brand stories through engaging, meaningful, and culturally-relevant communications solutions. Great advertising not only sells, but compels. By combining unique cultural insights with big creative, we build award-winning campaigns that drive sales. Like people, companies and products have their own DNA.